Cheryl Shuman brings 25 years of industry experience to her agency with a list of satisfied clients including such stars as Tom Cruise, Madonna, Arnold Schwarzenegger, Demi Moore, Michael Jackson, Steven Tyler, the Black Eyed Peas and hundreds of other celebrities with through her first company, Starry Eyes. Shuman specializes in lifestyle, entertainment and consumer marketing, never underestimating the importance of viral marketing as well as grassroots initiatives.

Cheryl’s first media exposure came at age 16 when she created a coupon and refunding system so unique it prompted her hometown newspaper to write a feature coining her as “The Coupon Queen”. Overnight, she became a huge sensation with that first article leading to several weekly television appearances. After moving to Los Angeles at 23, Cheryl quickly found a job working for an optical retailer in Encino and just as fast met Michael Jackson, becoming his personal optician by offering to make a house call.

That first house call led to a new business named Starry Eyes and within three years reached revenues of $22 million, working on the biggest films, TV and music properties in Hollywood. Her expertise led to regular appearances on The Today Show, Access Hollywood & Entertainment Tonight. With the huge success of Starry Eyes, Shuman was approached by QVC Network to have her own show and entered into a mutually rewarding seven year relationship. During time time, Starry Eyes also added product placement, production and branded entertainment divisions to their range of offerings. Shuman became the #1 go-to person for product placement and EPK’s Electronic Press Kits.

In 2006, the publicity generated from Cheryl’s personal battle with cancer and subsequent use of cannabis treatments led to her appointment as the Executive Director for Beverly Hills NORML and also as an activist where she became the most visible woman in the medical marijuana reform movement. Cheryl built the largest cannabis media source in the world with Kush Magazine in 2010 as Director of Celebrity, Media & Public Relations, taking them from $150,000 in gross revenues to more than $6.5 million in revenue within 18 months.

Known as the “Martha Stewart of Marijuana”, Cheryl now manages a $100 million funding facility to invest in the cannabis sector as well as a personal endorsement contracts with ancillary products in the cannabis industry. In a short time, Cheryl has secured product placements for products in FX”s Wilfred, CBS News, The New Ricki Lake Show, and more. Shuman lectures internationally about everything from seed to sale of the Cannabis Plant and is currently working with the prestigious William Morris Endeavor Agency in Beverly Hills for film, television, book and lecturing deals.



Proven results in national media.
Invaluable connections cultivated with over 25 years of experience.
Innovative, creative approach with a personal touch.


Entertainment Marketing 98%
Product Placement 99%
Electronic Press Kits 98%
Celebrity Endorsements 95%
Press (print and online) 98%
Event Production 95%
Video Production 95%



About Aimee Shuman, Executive Vice President

Aimee Shuman is the Executive Vice President of Cheryl Shuman Inc. She has appeared as a cannabis expert on TV shows which most recently include the CNN Piers Morgan Live Special Gone to Pot, The Doctors, The Katie Couric Show, Good Morning America, HuffPost Live and ABC 20/20. On July 19th, 2013 Aimee & Cheryl Shuman broke through mainstream media appearing in more than 100 million households across America. In International media, Aimee has appeared on Australia’s Today Tonight, New Zealand’s 3rd Degree, Australian’s Sunday Evening, The Jerusalem Post, Grazia Magazine and BBC Worldwide news. She recently returned from a humanitarian trip to Israel visiting Tikun Olam meeting with top Israeli scientists who are leading the research in high CBD, low THC medical cannabis. In 2006, she was the caretaker for her mother, using the healing powers of medical cannabis in improving her mom’s quality of life by relieving her chronic pain, suffering, depression and anxiety associated with serious illness. Together they built the Beverly Hills Cannabis Club to educate and help legal cannabis patients obtain access to cost effective and high quality medical cannabis.  She delivers 10-years expertise in consumer, trade and products in the cannabis business sector. She was one the co-founders of Beverly Hills NORML and was one of the producers of KushCon Cannabis Convention. In 2001 Aimee lost her infant daughter and is deeply compassionate towards children with serious illness or terminal conditions. She is a passionate supporter of end of life and palliative medical cannabis products for kids to help relieve symptoms that detract from the child’s enjoyment of life. She is the biggest advocate for cannabis high in cannabidiol (CBD), a compound in cannabis that has shown significant quality of life benefits, but does not have the psychoactive effects of THC.