A Public Relations powerhouse, Cheryl Shuman is the President and CEO of Cheryl Shuman Inc., a full-service agency based in Los Angeles and Las Vegas with brand representatives in New York, Michigan, Oregon, Colorado, Washington and Northern California.


A marketing firm with global reach, non-traditional marketing approaches and exceptional results. Cheryl Shuman Inc. has since developed into one of the most distinguished and internationally recognized firms in the industry.


Specializing in lifestyle, entertainment and consumer markets. Capabilities include media coverage, special events, talent relations and more. She understands the importance of viral marketing as well as grassroots initiatives.


“Cheryl Shuman is a great advocate and businesswoman. She is passionate about what she does and she uses that passion to inspire others. She is able to organize people and events efficiently to effectively achieve her goals. She has vision and believes in this industry wholeheartedly. I enjoy working with her and I know others do too. I can honestly say that Cheryl will do whatever she promises to do, and do it well!”

– Bob Caulkin, President of Cannajobs

“I worked with Cheryl for many years in the film industry. She always had inventive ideas and was prepared and informative about the lines she represented. She has a wonderful and magnetic personality.”

— Bettina Tendler O’Mara, Castlerock Entertainment”

“Working with Cheryl has been a blessing. She is thorough, responsive, articulate, and efficient, and her exceptional work is reflected in her record of success. ”

— Mason Tvert, Communications Director at Marijuana Policy Project

“Cheryl is an effective and skilled communicator whose involvement is an inestimable asset to the cannabis reform movement. Her cracking intelligence and welcomed positivity serve to highlight and reinforce her well-connected ability to get the word out.”

— Steve Elliott, Editor, Toke of the Town at Village Voice Media

“Cheryl is a dynamic professional with deep industry knowledge and a broad network within the industry. She is insightful, proactive and results-oriented. Cheryl is our go-to person for all matters on the industry. I highly recommend anyone interested in succeeding in the industry to partner with Cheryl and Green Asset International.”

— Jonathan Miller, President, Miller Gold Investments, International Entrepreneur, Investor and Investment Banker

“Cheryl is a unique personality working in a demanding field, filled with diverse participants. Over the period of time that I have worked with her, she has held herself to high standards, driven towards excellence. The current position that she holds shall provide her the opportunity to flex her influential muscles, and to bring to bear on an industry accepted and attacked at the same time, the direction and leadership she has and knows how to use.”

— Warren Markowitz, President at Red Dragon Acquisitions LV, Inc


Cheryl Shuman Breaks Media Ratings Records

$ Billions in Earned Media: As Seen on ABC’s 20/20, ABC’s Good Morning America, Fox Business News at hundreds of media appearances.

View Cheryl in the media

Who is Cheryl Shuman?

      • C.E.O. & Founder of Cheryl Shuman® LLC.
      • Interviewed for 100′s of Television Programs, Newspapers and Magazines.
      • Has Relationships with over 4,000 Cannabis Related Businesses
      • Maintains Well Established A-List Celebrity Relationships and Connections with Hollywood.

TAKE ACTION NOW! To get in touch with Cheryl or simply to learn more about her services, please use the contact form to the right and we will respond as soon as possible.



Cheryl Shuman helped launch fashion icon Starry Eyes reach revenues of $22 million and create a seven year relationship with the QVC Network. Starry Eyes also added product placement, production and branded entertainment divisions to their range of offerings.


Cheryl Shuman has worked with Michael Jackson, Tom Cruise, Julia Roberts, Johnny Depp, Steven Tyler, Jennifer Lopez and many other A-list stars. Her expertise led to regular appearances on The Today Show, Access Hollywood & Entertainment Tonight.


Leveraging the relationships she developed over the years in the industry, Shuman became the #1 go to person for product placement and EPK’s (Electronic Press Kits), as well as representing many top brands in the consumer goods industries.




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